Business boost from Wolds Words festival

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AUTHORS and performers who visited the recent Wolds Words festival have given Louth businesses a boost.

The five day festival of reading, writing and performance from October 19 to 23 meant an influx of visitors but also gave local firms the chance to raise their profile with residents.

Phil Gobbett, who runs All Seasons Apartments in the town, is a firm supporter of the festival.

“The Wolds is often overlooked in favour of larger population centres when it comes to cultural events and not all culture vultures live in cities,” said Phil.

“Wolds Words is good for the community, good for the promotion of culture within the area and is good for tourism.”

Phil said being involved made good business sense. “The festival gives us another reason to communicate with our customers and providing accommodation for the festival team helps to extend our season,” he said.

“Businesses need to back events like this as it helps to attract the best performers and to boost audiences, which is good for the local economy.”

His views were backed by Carol Wright of Wrights of Louth, which acts as the festival’s official bookseller.

“Being a festival supporter and selling books at events has made people more aware of who we are, where we are and what we stock,” she said.

“It’s a great event for us as it helps to boost the sales of new titles and we get a real buzz from being involved – it’s so exciting to actually meet authors face-to-face.”

Coun Doreen Stephenson, the leader of East Lindsey District Council, which presents the event, said the council is committed to supporting festivals.

“We know that events like Wolds Words, SO festival in Skegness and Bathing Beauties in Mablethorpe provide real, tangible benefits for the local economy, which is why we think it is so important for us to be involved,” she said.

“Festivals and events are an important way to develop our economy and we must continue to build on our success in the coming years by raising the profile of our area as a visitor destination.

“As well as benefiting the economy, there is an opportunity for direct community benefit too, with local people being able to develop new skills by volunteering their time to support festivals and events.”

Other local firms which backed Wolds Words this year include the Mason’s Arms in Louth, Kenwick Park Hotel, the Half Moon Hotel in Louth and Louth Private Hire. They provided support which included accommodation for authors and venues for festival events.

For more information on festival and event volunteer opportunities visit www.e-lindsey.gov.uk/culturalforce