The Norwich and Peterborough building society, which has a branch in Louth, has pledged to support the RNLI as its charity of the year for 2013.
The branch has joined its colleagues across the society and also across Yorkshire, Chelsea and Barnsley building Society colleagues and pledged to raise as much money as possible.
From March 28 all N&P staff across the society’s 46 branches, including the team in Mercer Row, will hold fundraising events and sell special RNLI items to raise money for the charity that saves lives at sea.
Claire Corn of the N&P Louth branch said: “I am delighted that we have chosen the RNLI as our 2013 Charity of the Year and joining our colleagues in raising as much money as possible for this fantastic charity.
“The RNLI‘s volunteer crews play a vital role in keeping our seas and beaches safe so I’m proud that we will be doing our bit in supporting them and giving something back to thank them for all their hard work.
“I hope our customers and members of the public in Louth are going to get behind us in 2013 and help us raise a fantastic amount of money for the RNLI.”
All funds raised by the team at the Louth branch and through the support of customers and members of the public will mean that the RNLI can train more of its vital volunteer lifeboat crew and lifeguards who are called to the rescue – no matter what the weather, come rain or shine.
Catherine Kaye, RNLI corporate partnerships manager, said: ‘We are all thrilled that the N&P have come on board with the RNLI to raise funds which will help provide vital training for our volunteer crews and lifeguards.
“Charity of the year partnerships like this are essential to the work of the RNLI as we rely on voluntary contributions to continue our lifesaving work.”
The RNLI was chosen as the charity of the year through a member vote.
Last year, Yorkshire Building Society Group staff managed to raise £200,000 for the RNLI - the largest amount raised by staff in the society’s history.