Denim Doctor at Freshney Place shopping centre Grimsby

THE DENIM Doctor aka a 3D body scanner will be installed in Freshney Place shopping centre on Saturday April 28.

Users will step into its ‘cubicle’ and via projection of white lights, the Denim Doctor will be able to give shoppers their precise body measurements.

Style consultants will then analyse each customer’s body shape and offer advice on what style and fit of jeans works best for them.