FIRMS in the Louth and Mablethorpe area are throwing their weight behind a renewed bid to improve broadband in Lincolnshire.
The Broadband Means Business campaign, launched at last month’s Lincolnshire Show, has so far seen 239 firms register at www.onLincolnshire.org, taking the total to 784.
Lincolnshire Chamber of Commerce, the Federation of Small Businesses (FSB) and the Institute of Directors (IoD) are spearheading the campaign on behalf of Lincolnshire County Council.
The initiative is part of LCC’s Lincolnshire Broadband Plan, which aims to bring next-generation broadband (a minimum of 24Mbps) to 90 per cent of county premises and a guarantee of at least 2Mbps by 2015.
Simon Beardsley, of Lincolnshire Chamber of Commerce, said: “It’s very encouraging that we’ve had hundreds of sign-ups across Lincolnshire at this early stage and it sends a clear message – we want better broadband in Lincolnshire.
“Businesses operating in areas like Louth and seaside resorts like Mablethorpe will become ever more in need of fast and reliable internet connection as the world moves forward to a more digital age.
“Tourists will want to be able to check out attraction websites, hotels and the general area to help plan their trip and those in the industry without a good connection will lose out.
“I would urge all firms in Louth and Mablethorpe to sign up to the campaign.”