Dozens of Lincolnshire Day flags will be hidden around the county on October 1, with each one being the winning tickets for a free lunch.
A total of 73 flags will be hidden from midday, one in the area around almost every Lincolnshire Co-op food store in the county, including the Newbridge Hill store in Louth.
People who find one can take it into the store to claim a prize of £10 worth of local food, including everything you need for a Lincolnshire lunch.
Lucky finders who post a picture of themselves with the flag on Lincolnshire Co-op’s Facebook or Twitter pages will also be entered into a prize draw for the chance to win a £50 voucher.
Member Engagement Manager Richard Whittaker said: “We can’t wait to see who finds our Lincolnshire Day flags. They could be anywhere so we hope lots of people take on the challenge of looking for them.
“We’re lucky to have so much fantastic local produce in our area so this is a great opportunity to celebrate it and give people the chance to win some for themselves.”
On Lincolnshire Day (October 1) there will also be events happening in all Lincolnshire Co-op food stores between 3pm and 7pm.
Customers will have the chance to ‘Spin the Spud’ in a game of luck to win a packet of Pipers Crisps or simply a potato.
They will be an option to play again to up their prize, plus a prize draw to win a year’s supply of Pipers Crisps.