New group to promote tourism in East Lindsey

A NEW group to promote tourism in East Lindsey has been launched.

East Lincolnshire Destination Management Organisation is a new ‘private-public’ venture set up between East Lindsey District Council and local businesses which aims to be both ‘forward thinking and ambitious’ in a bid to attract new funding locally.

The new body will take a lead role in influencing the way firms promote themselves and act as a collective voice for tourism stakeholders.

So far 19 local businesses have signed up as members including Mablethorpe Tourism Forum, Cadwell Park, Woodthorpe Hall, Woodthorpe Garden Centre, the Lincolnshire Chamber of Commerce and Visit the Seaside.

The district council estimates that tourism is worth £450 million to the local economy every year and employs 8,000 people.

Membership is via a subscription and the project is overseen by a board.

According to Coun Craig Leyland, ELDC Portfolio Holder for the Economy, continuing to raise the profile of the local area is key to attracting new visitors.

“Tourism is vital for the economic success of East Lindsey and the East Lincolnshire Destination Management Organisation will be pivotal in moving the sector forward,” he said.

“By developing the tourism offer through events, festivals and green tourism and using better targeted and cost effective marketing campaigns we can help sustain and create more employment opportunities and give the visitor economy a much needed boost.”

ELDMO Chairman Chris Baron, added: “We are competing for people’s hard earned holiday money and we must make sure the offer in East Lindsey is positioned as the best.”

l Local organisations with an interest in East Lincolnshire Destination Management Organisation can contact Alison Macdonald at alison.macdonald@e-lindsey.gov.uk or the Chairman, Chris Baron at chris.baron@bourne-leisure.co.uk.