Olympic torch visit to Louth should not disrupt businesses says East Lindsey District Council

BUSINESSES across East Lindsey are being encouraged to prepare for the arrival of the Olympic Torch on June 27.

The flame will be carried through 13 communities in East Lindsey, including Louth and Mablethorpe and East Lindsey District Council is encouraging businesses to get involved and make sure their work is not disrupted.

James Brindle, Culture and Health Team Leader, said: “The arrival of the Olympic Torch is a once in a lifetime experience and its hugely exciting that our area has been chosen to be involved, with local people being able to line the Torch route and join in the celebrations.

“To ensure that everything runs smoothly, we are advising businesses to think about the ‘4 R’s principle’: Reduce, Retime, Reroute and Revise.

“Whilst in East Lindsey the Torch’s visit isn’t expected to cause huge levels of disruptions, however, local people and businesses do need to be thinking practically about their plans whilst the Torch is in the area. There will be a number of road closures along the Torch’s route which may result in journey times increasing and businesses should think about any deliveries they have planned and whether they will be affected and also the arrival and departure of staff.”

The ‘4 R’s’ principle is aimed at businesses across the region and focuses on staff and visitor travel and also their deliveries and servicing.