Mablethorpe’s web presence to attract visitors to the coast has been branded ‘invisible’ after it was found to be flailing in Google’s rankings.
Despite East Lindsey District Council’s reminders that the visitor economy is worth millions each year, a digital marketing expert believes Mablethorpe is missing out on thousands of visitors due to a sluggish online campaign.
Brett Dixon, of Google-accredited DP Online Marketing company in Skegness, fears the resort’s presence online is failing to direct visitors to sites which promote the town.
“All you see is half hearted attempts to market the town, which, with the greatest respect, seem to be out of touch,” Brett said.
One of DP Online’s blogs, reveal the official Mablethorpe and Skegness website, Visit Skegness and Mablethorpe, is ranked 186th in Google’s listings, on page 19.
There are on average 49,000 people searching for Mablethorpe each month, but the coastal town is not even ranked in the first 300 hits.
Brett added: “For the term ‘Mablethorpe’ the official website is on page 19 - almost invisible.
“The official site contains first hand information and all official websites are considered to be a reliable source of information but at the moment people are just not finding this.”
Since the blog was published, the district council have been in contact with DP Online Marketing and plan to meet to discuss how the website could be better positioned.
Tourism manager at ELDC, Alison Macdonald said: “We are aware of the website’s position in the Google rankings.
“We are already delivering a number of high profile regional and national marketing campaigns that will drive potential visitors to the website and we’re working hard to improve content.”