‘Sprout row’ - British Growers Association hits back over ‘crap towns’ listing for Louth

'Louth should be proud' - The Association's chief executive James Hallett.
'Louth should be proud' - The Association's chief executive James Hallett.

The British Growers Association has hit back after suggestions its headquarters in Louth was one of the reasons for the town being listed among 100 ‘crap towns’ for a new book.

Louth was last week named alongside the likes of Boston, Lincoln and Grimsby in the shortlist for the final 50 which will appear in October’s ‘Crap Towns Returns’, a new book claiming to name and shame the UK’s worst places.

One of the suggestions for Louth being a ‘crap town’ was because it is home to the former British Sprout Growers Association, now the British Growers Association, ‘a body devoted to forcing children up and down the UK to eat a food that looks like mini green brains, tastes like an even worse kind of cabbage and makes you fart like a dying dog’.

But the Association’s chief executive James Hallett said Louth should be proud to be home to ‘an organisation that encourages consumption of a wide range of healthy, tasty and good value British salads, vegetables and fruit.’

“I would like to add our support to those speaking out against the ‘crap towns’ nomination that Louth has inaccurately received,” said Mr Hallett.

“We are the specialist representative association promoting fresh produce growing in UK.

“This sector is worth £3.7 billion to the national economy, employs over 100,000 people and is especially vital to Lincolnshire.

“Contrary to the spurious nomination that incorrectly refers to sprouts.

“Louth is home to the organisation that encourages consumption of a wide range of healthy, tasty and good value British salads, vegetables and fruit.

“Grown with great environmental responsibility, by great British growers.

“This is surely something of which to be proud!”

Louth’s nomination has been met with confusion by many locally, with East Lindsey District Council’s Coun Adam Grist branding it ‘ludicrous’.

Louth Town Partnership’s chairman, Jerry Gale, said it was a ‘shame’ that Louth had been nominated.

“Not everyone enjoys sprouts but it seems unfair to victimize a town because of this,” he said.

“Louth has some great things to shout about so we would like to encourage residents to let the editor of this book know that Louth is far from a crap town!”