Louth Town’s new commercial manager bids to ‘rebuild’ relationships with businesses and the community

Louth Town's new commercial manager Dan Turner.
Louth Town's new commercial manager Dan Turner.

Louth Town’s new commercial manager says he wants to ‘rebuild relationships’ with businesses in the town as he looks to push the club forward on and off the field.

Dan Turner, 27, has recently taken up the role at Park Avenue and insists building bridges with the community is the key to increasing the profile of the club.

He believes more needs to be given back to local firms to encourage them to support the club, and is pressing for involvement with the community through schools and events.

The White Wolves enjoyed their highest ever league finish last season, finishing 3rd in the Northern Counties East League Division One, and are due to kick off their new campaign at Cleethorpes Town on Saturday.

“We need to work on rebuilding the relationships with businesses both locally and further afield because as much as they want to support us I think they’ve felt in the past they’ve given us money and that’s been it, and you can’t do that,” said the new commercial manager.

“We want to increase the profile of the club, we’ve redesigned the programme and want to get out there and get the club involved in community activities.

“The amount of times people have said ’where’s Park Avenue?’

“We need to say ‘Park Avenue is here’!”

The new man at the helm took up the role having met with the club’s secretary Rick Hill during his campaign for the Lincolnshire County Council elections earlier this year.

He explained: “I met Rick in April when I was standing for the county council elections and he asked if I would support the club if I became a councillor.

“I didn’t win but I had time to think about it so I went back to Rick and said I’d still like to support the club in some way.

“I got involved straight away and all of a sudden I’m now the commercial manager!

“I do enjoy it and I’ve already secured the sponsorship for the home and away first team kit.”

Speaking to the Leader, Dan believes the club can attract supporters from further afield than Louth after the club saw disappointing attendances despite success on the field last season.

He said: “We talk about our supporters going to Grimsby Town, we want them to come here. I really believe if you support one you support the other.

“It’s a community club and as long as we’re making ends meet, we want to give something back to the community but we also need the community to back us.

“What we want to do is get into schools, get the managers and players in and give them something. Maybe they’ll come down and support us.

“From watching what I’ve seen so far, they are a good side with some excellent players.

“It’s about our younger players coming through, we saw it in the Olympics and it’s all about inspiring a generation.”