LOUTH based Honda (UK) has announced Samsung Mobile as the title sponsor for its Honda Racing British Superbike (BSB) team with a two year deal for 2012 and 2013.
The all-new Samsung Honda liveried CBR1000RR Fireblades will mount their charge on the British Superbike and British Superstock Championships at Brands Hatch over the Easter weekend.
The Samsung Honda team will field the two rider line-up pairing of Michael Laverty and Jon Kirkham in the British Superbike Championship, alongside the two rider line-up of Jason O’Halloran and Gary Johnson in the Superstock 1000 series.
All four riders will be contesting their respective British championships on the new-for-2012 and iconic CBR1000RR Fireblade which celebrates its 20th anniversary this year.
Steve Martindale, General Manager of Honda (UK) Motorcycles, said: “From a commercial and team perspective we are delighted to forge this new relationship with Samsung Mobile, a brand that shares much of our own company philosophy for providing quality and innovative products for our customers. We look forward to sharing with Samsung even further racing successes that Honda Racing has enjoyed over the years.”