ANGLIAN Water is launching its biggest ever water saving campaign to get everyone to use 20 litres less water, every day.
The campaign, called Drop 20, launches in the same week that the company’s first hosepipe ban for 20 years comes into effect.
Customers are being asked to reduce their daily personal water use from 145 litres – the current regional average – to 125 litres.
The target is to reduce the amount of water the company has to supply by up to 10 per cent, with the potential to save 120 million litres every single day.
Anglian Water will give customers tips on how to save water, as well as offering free kits to help people use less in the home and garden.
Household water saving kits will be available on the Anglian Water website, with customers in particularly water-stressed areas eligible for free visits from a qualified plumber.
The water-saving kit includes a dual-flush convertor for older toilets, as well as devices to reduce the flow from taps and showers without making them less effective.
The company has also partnered with the Royal Horticultural Society (RHS) to launch The Potting Shed where customers can get free water saving packs for the garden.
The pack contains water storing crystals, which absorb 400 times their own weight in water, along with a guide to drought-tolerant plants.
The pack also contains watering mats which soak up 20 litres of water per square metre, only releasing the water to the roots of plants in tubs, baskets and planters when it is needed.
The campaign is launching in the middle of the most severe drought Anglian Water has ever experienced, and follows the driest 18 months in over a century.