Popular bus company Grayscroft Coaches are having to scale back their bus service between Louth and Mablethorpe because it is too costly to maintain.
The company which has been running since 1924 is having to cut down its number one service from three runs, five days a week to one run, two days a week, on a Wednesday and Friday. Their Grimsby service will now also drop off in Louth.
The service will run in its current format until January 29 and the new service will begin on February 1, also adding a drop off to Aldi in Louth as part of the route.
Steve McKay, transport manager for Grayscroft, commented: “We want to let people know that we haven’t taken this decision lightly.
“But we have been running at a loss on this service for the last three years. Without any extra help with funding, we cannot continue. We’ve tried everything, but sadly we have to cut the service down - but savings will be re-invested into the fleet which will include better disability access.
“The company as a whole is going from strength to strength and we would like to thank all of our customers for their continued support.”
Grayscroft Coaches was founded by Grimoldby man Charles Barker after he asked to borrow £25 from his father so he was able to purchase a Model T Ford Lorry.
A local joiner then built a bus body to enable the vehicle to transport passengers - beginning with the local school service between Theddlethorpe and Mablethorpe.
The company remains a family-run business and is now into the third generation. Since forming, the company has evolved, adding more vehicles to its growing fleet and now coach hire, excursions, holidays and local services.
Due to cut backs made by Lincolnshire County Council, they are unable to offer support to Grayscroft.
Coun Richard Davies, executive councillor for highways and transportation, said: “In light of severe reductions to our Government funding, we have to drastically reduce the amount of money we spend.
“Subsidising bus routes commercial operators can’t viably run is not something we are required to do. However where they have met the criteria we have. All existing subsidised bus routes are being reviewed as part of next year’s budget exercise so we cannot subsidise additional bus services in Lincolnshire.”