Lincolnshire based family brewer Batemans has announced plans for an exciting ‘Big Week’ of activities across its 60 pubs with the aim of raising £20,000 for county-based learning disability charity, Linkage Community Trust.
The ‘Big Week’ will take place between May 25-31 and was launched at an exclusive event at the brewery.
Pubs across the Batemans estate will be involved, with each landlord deciding for themselves what activities they will be holding to support such a worthy cause.
As an added incentive, the Batemans pub that raises the most money will win an award for Charity Pub of the Year at the brewery’s annual Rewarding Success lunch.
In addition, Batemans will be introducing a new beer for the week, Mr George’s Golden Ale, named in honour of George Bateman, who formed the long-standing family connection between the brewery and Linkage, and was chairman of the charity for 25 years. Money from every pint of this beer sold will go directly to the charity, further boosting the amount raised.
Linda Green, retail director of Batemans, said: “It’s an incredible opportunity to raise a huge amount of money for Linkage’s work, supporting hundreds of people across the county with learning disabilities, and encourage our tenants to give back to the community while having fun with their customers.”