Mablethorpe leads the way in attracting more tourists

A caravan park in Mablethorpe is leading the way to a brighter future for the resort’s tourism by undertaking a new initiative never done before on the coast.

Coastfields Leisure at Grange Leisure Park in Mablethorpe has banded together with various caravan sites in Skegness to develop the skills needed to attract more visitors to both towns.

The two resorts have jointly invested in a nationally recognised training course, delivered for the first time on the East Coast which the site in Mablethorpe hosted.

This ground breaking approach has resulted in more highly trained staff, which should lead to a better offer for visitors looking for the right choice of caravan park on the English coast.

The initiative was set by the East Lincolnshire Destination Management Organisation (ELDMO) in partnership with East Lindsey District Council, SkillsReach and Leisuresafe to boost the local visitor experience.

David Honman, business manager for hosts, Coastfield Leisure said: “The holiday park industry is vital to our local economy.

This training scheme has been a great example of DMO businesses working together to co-ordinate a high quality training programme that ‘raises the bar’ for the visitor experiences in Mablethorpe and Skegness.”

Roy Harper of SkillsReach added: “Getting the right skills is one of the ways in which local businesses on Lincolnshire’s East Coast can have a chance to grow and compete at a higher level.

“This is a good illustration of how everyone benefits through local business leadership and collaboration.

“Feedback from those taking part endorsed the value of the shared training.

With everyone benefitting from the huge amount of collective experience and the opportunity to share similar issues and find practical solutions.”