Chloe SO set for ambassador role at summer fest

Chloe Jackson and Sally Dause of Louth Golf Club EMN-151005-201942001
Chloe Jackson and Sally Dause of Louth Golf Club EMN-151005-201942001

Nine youngsters have been given the chance to pursue their ambitions of working in the arts industry, after being recruited as young ambassadors for SO Festival.

The ambassadors, all aged between 15 and 25 years, are being given extensive training in customer care, marketing, events and engagement within their communities, before receiving a qualification for their work.

The programme, which is part of a scheme run by street arts consortium, Without Walls, aims to help young people gain experience in the events and arts sector.

Chloe Jackson, 19 from Louth, is looking forward to starting her work with SO Festival over the next few months.

Her work will include engaging with people throughout Lincolnshire about the festival, working together with local community radio stations and blogging.

Chloe said: “I was keen to be an ambassador for SO Festival after seeing it advertised in my local newspaper.

“Having always wanted to volunteer in the arts and events sector, this felt like the perfect opportunity for me to meet new people of all different backgrounds and ages. I am really excited to get stuck in now and meet new people in the community.”

Sara Bullimore is the young ambassador coordinator for SO Festival. She said: “This is the first year that SO Festival has been involved in anything like this.

“It really is a brilliant opportunity for the ambassadors as they will not only gain a qualification but will also gain a wealth of experience to take forward. I just wish that I had something like this to be involved in when I was younger.”

Taking place from June 25 to July 5, the festival and young ambassadors will be visiting market towns across East Lindsey including Horncastle, Louth, Alford and Woodhall Spa for the 11-day event before finishing in Skegness for a three-day spectacular.

For more information on SO Festival visit its new website at