Cycling stars helped generate a wheel of fortune

The time trials at Cadwell Park was a big success.
The time trials at Cadwell Park was a big success.

Businesses in Louth were among the beneficiaries of the National Road Race Championships which were held in the county last month.

Some of the biggest names in cycling took part in the event, sections of which were held at Cadwell Park - and on a thrilling road-race circuit around the Wolds village of Ruckland.

According to a study conducted by Lincolnshre Sport, the championships raised over £2.25million for the county’s economy.

The event brought an estimated 30,000 visitors to Lincolnshire.

Many attended the final stages of the event in Lincoln but crowds also turned out at Cadwell and on the road race circuit.

An online survey asked spectators, competitors and teams to provide information on their net spend on various items - including accommodation.

Ninety eight per cent of those surveyed said they would return to the county for similar events in the future.

A further fifty eight per cent of people said they had been inspired to take up cycling more often - as a direct result of watching the Championships.

Marc Rhodes, Marketing and Events Officer at Lincolnshire Sport, said: “It was fantastic to have such a high profile sporting event taking place in Lincolnshire.

“We are delighted to be able to demonstrate the benefits of hosting such events for the local economy and tourism.

“We have also seen that many people have been inspired to take up cycling.”

The Championships, and supporting events, attracted visitors from all over the United Kingdom and even as far afield as the United States, increasing Lincolnshire’s reputation as a location for tourism and elite sport.

Defending champion Bradley Wiggins did not take part but stars like Lizzie Armitstead and Mark Cavendish did help attract big crowds, especially to Cadwell Park and Lincoln.

Businesses in the Louth area, particularly hotels and restaurants, are believed to have reported a benefit from the increased tourism the event brought in.

Race Organiser, Ian Emmerson OBE said: “My thanks go to Lincolnshire Sport for conducting the survey. It is very interesting.”