It is sweet birthday success as Jassies expands into second premises in Louth town centre

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A Louth business celebrating its first birthday is expanding into a second premises in the town.

Jassies, in Pawnshop Passage, has completed its first year of serving its customers with an extensive range of sugar treats, shakes and sweets.

Nick Heywood, owner of Jassies, said: “It’s been a phenomenal first year, we have received such a warm welcome from the town, to the extent that one of our customers even offered to make a celebratory cake for us!”

Since opening, Jassies has sold over 3,200 milkshakes individually tailored to customers’ tastes, over 13,000 100g bags of sweets and, in just three months, 1,600 bars of chocolate produced by local chocolatier, Spire Chocolates.

Nick said: “Over the year we have constantly evolved, we’ve listened to our customers and have extended our range of gifts with creative products such as sweet boxes, baskets and chocolate bouquets. We have brought ‘spaghetti ice cream’ to Louth using Blyton’s local dairy ice cream, Stokes coffee to drink in or take away, and most importantly, been able to support several local and community causes.”

Jassies also has a loyal Facebook following of over 2,200 followers and offers much of its range via its online shop at

A new shop will be opening on December 1 at 10am at 12 Mercer Row – originally Strawsons. Nick is currently working with local historians to restore the exterior to its original Victorian and Edwardian splendour.

The shop, which will be known as Jassies Max – maximising the existing product range - will also be the town’s exclusive stockist of Slush Puppie drinks.

As well as extending its range of loose sweets it will also offer more gift products, such as ‘Decade’ boxes containing sweets through the years, gift jars and bouquets as well as offering a greater range of Spire Chocolate products.

“Jassies in Pawnshop Passage will continue to serve loose sweets and a range of gifts. In the early New Year, we will also be introducing a very exciting new concept which has been our dream for some time. Having the new shop will allow us the space to do this, and we know there are exciting times ahead! Details of this will be revealed soon!”