Jassies Max sweet shop in Louth Market Place is set to close down, with all products being moved over to the original Jassies store down Pawnshop Passage.
Owner Nick Heywood said: “This has been a difficult decision, but for Jassies to survive in Louth we need to consolidate the shops and re-group.”
Mr Heywood continued: “Due to the rent, the VAT and the local rates being too high, the overheads were just too excessive. The economics don’t justify our sweet shop being on that corner. It’s a real shame.”
Jassies Max has five years remaining on the rental contract at the Market Place building, and they are looking for another interested business to take it on.
Mr Heywood confirmed that all products from both Jassies and Jassies Max will continue to be on offer at the original Jassies store in Pawnshop Passage.
He added: “I’d like to thank our loyal customers, and hope that they will follow us to the original Jassies store.”
The announcement comes just hours after the revelation that another much-loved Louth store, Tillett’s boutique, is set to close as the end of February.