Make town breast feeding friendly

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A business is calling for Louth to become more breast feeding friendly.

Children’s clothes shop Mini Threadz, in Upgate, is encouraging businesses in town to offer a ‘comfortable and secure area for breastfeeding mothers’.

The shop, which sells designer clothing and gifts for newborns to teenagers, now has a warm and friendly area for new mums to tend to the needs of their baby - something they say is unique for Louth.

Melanie Ewing, shop owner and mum of two, said: “We have a newborn and baby section at the back of the store where I have placed a comfy chair and a screen for mums to use alongside a small area for a big brother or sister to play.

“I know from personal experience that it can be hard to find somewhere welcoming and comfortable to breastfeed so this is something I really wanted to offer new mums.

“I was so shocked to hear a new mum say they would have to get to the disabled toilet in order to feed her child that instantly I knew I had to do something to improve this.”

There are Breaststart Breastfeeding groups across the county to support new mums, including a weekly session at the Louth’s Childrens Centre, Lacey Gardens.

Melanie has displayed the pink Breaststart window sticker, produced by the group, and is keen to encourage other business owners to display this also.

She said: “I would love to see this idea rolled out in other shops and cafes in the town. The Equality Act 2010 means it is illegal for anyone to ask a breastfeeding woman to leave a public place such as a cafe, shop or public transport.

“So it is about businesses becoming more welcoming for new mums, and helping to reduce the intimidation and anxiety associated with breast feeding in public.”

Anyone wanting to know more about Melanie’s campaign, including the supply of a window sticker, or to find out about Mini Threadz can call 01507 355947 or visit

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