New holiday guide to help pull in the tourists in Mablethorpe

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The 2014 Mablethorpe, Skegness and the Lincolnshire Wolds visitor guide, produced by East Lindsey District Council and the Skegness, East Coast and Wolds Hospitality Association (SECWHA) is now available.

The full-colour A4 guide has a modern magazine-style look, with engaging content, showing the variety of activities and attractions on offer to the visitor.

The guide is being supported by a £85,000 marketing campaign that will see the area marketed using adverts, supplements, bus advertising, newspaper and magazine features plus online marketing activity.

The Council’s portfolio holder for culture, leisure and tourism, Coun Adam Grist, said: “The visitor guide plays a vital part in showcasing the East Coast and Wolds which has such diverse offerings. We know how good the District is, but this guide should go a long way to spreading this message further afield and providing a welcome boost to the local economy.”

Copies of the visitor guide are available from tourism information centres or can be ordered online: