A swarm of Santas took over Mablethorpe last week as they joined together to raise funds for the British Legion Poppy Appeal.
The event was organised by landlady of The Montalt Arms, Jane Russell and her team.
Nearly 50 Santas took part which included men, women, children and even dogs, all arriving in their festive attire as they stormed the town’s pubs and shops, with the event raising £168 for the Mablethorpe British Legions Poppy Appeal fund.
Jane said: “It was very cold, but we all braved the weather and the event saw a fantastic turnout, so a big thank you for everyone who came along to support the event.
“After swarming the town with Santas, we all returned to The Montalt for hot drinks and minced pies, but the event was really great fun.
“Plus it was another great way in bringing the community together to do something for such a fantastic cause.”
Jane added: “We are hoping to make the Santa swarm an annual event, with the hope of making it bigger and better every year.”
Poppy Appeal organiser for Mablethorpe and Sutton on Sea, Mark Reddin added: “It was great to see that so many people really went to town in their Santa attire to take part in the event, which has raised funds for the Poppy Appeal.
“Jane and her team, set up the event all by themselves and we thought it was a fantastic idea and we thank you them for supporting this cause.”
Do you have a news story from the coast that you would like to share with The Leader?
Email your stories to email@example.com.
Or you can call 01507 353217.