Louth superbike team Samsung Honda gearing up for title charge

Samsung Honda 2013. Photo: Samsung Honda
Samsung Honda 2013. Photo: Samsung Honda
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Louth-based Samsung Honda will be gunning for the title in the 2013 MCE Insurance British Superbike Championship in just two months time.

And car supermarket chain Motorpoint has extended its title sponsorship of the championship to become a full associate sponsor for 2013.

The new partnership with series promoter MotorSport Vision will see the car giant support the 12-race calendar, at iconic British tracks including Cadwell Park, Silverstone and Brands Hatch

The thrilling Supersport Championship seasons of 2011 and 2012 delivered some enthralling action, and the influx of new riders and teams means that 2013 looks set to deliver new highs of competition and entertainment.

This year’s Motorpoint British Supersport season features perhaps the championship’s strongest ever rider line up with Samsung Honda, based on the Fairfield Industrial Estate, welcoming back three time champion Ryuichi Kiyonari to the team, as well as recruiting Alex Lowes.

Louth’s own Peter Hickman will also be on the grid in April after he signed up for GB Moto Racing Honda.

Announcing the new sponsorship deal, Motorpoint owner and managing director, David Shelton, explained: “We’re thrilled to be involved with the British Supersport Championship once again, because it’s something we feel passionate about.

“We’ve supported the series since 2009 and, for us, it’s the pinnacle of two-wheel racing. We’ll hold a number of fan engagement events at Motorpoint sites, as part of the build-up to selected race weekends.”

MCE British Superbike Championship Series Director Stuart Higgs, concluded: “We’re proud that Motorpoint has extended and increased its partnership with us for the 2013 season. The calibre of riders and teams in this year’s Motorpoint British Supersport Championship is at an all-time high and I’m delighted that Motorpoint has also become a full associate level sponsor of the MCE British Superbike Championship.”

All rounds of the Motorpoint British Supersport Championship will be broadcast live on British Eurosport, with additional coverage on ITV, and the championship’s two-race format spread over each weekend is hugely popular with spectators.

Details of the fan engagement events at Motorpoint sites will be published on motorpointsupersport.co.uk the new online home of Motorpoint British Supersport.

The opening round of the Motorpoint British Supersport Championship takes place at Brands Hatch on the weekend of April 5/6/7.